Reach out to an engaged audience
ARMY&YOU ADULT READERS IN SOCIAL ECONOMIC GROUP ABC1 C2
READERS AGED BETWEEN 18 AND 50
READERS LIVING IN TWO-INCOME HOUSEHOLDS
HOMEOWNERS IN OUR READERSHIP
Unlike many military publications, Army&You reaches the entire military community – from the men and women on the frontline to their partners, children and relatives back home.
Our readers have higher-than-average holiday allowance, regularly engage in leisure activities and are often in control of the household pursestrings. In addition, Army rebasing from Germany to the UK means more military families than ever before are looking to get their feet on the property ladder.
Hitting homes nationwide
Army&You is delivered direct to the doors of an engaged readership up and down the country. Our potential reach includes:
Scotland (Edinburgh and Leuchars) – 4,000 families
North east (centred on Catterick) – 7,500 families
North west – 1,400 families
West midlands (centred on Stafford) – 3,200 families
East midlands (centred on Cottesmore and North Luffenham) – 5,800 families
Eastern England (Colchester) – 3,500 families
London and South East – 4,600 families
Aldershot – 4,100 families
Salisbury and outlying areas – 15,000 families
South West – 8,100 families
Northern Ireland – 2,100 families
With a proud history stretching back more than 100 issues Army&You is a well-known, trusted title for everyone with a soldier in their life.
Our most recent readership survey (spring 2017) highlighted this fact, with 98 per cent of respondents agreeing that the magazine is a trusted source of information. Our readers also overwhelmingly backed Army&You as an important means of keeping up-to-date with the ever-changing nature of Service family life.
In the age of social media, the competition for readers’ attention has never been greater. That’s why it’s comforting to know that Army&You bucks the trend by being an unashamedly print-focused magazine.
Almost 90 per cent of our readers enjoy the title’s news and features via a hard copy, which two thirds of the time ends up in the hands of a friend or family member!
And while we love print, we do our bit for those more comfortable with the digital world by sharing all of Army&You‘s content for free via digital issues and on armyandyou.co.uk