Army&You‘s diverse readership makes it the perfect publication for advertisers from a wide range of sectors…
Army&You carries a quarterly motoring section in which we review family-friendly vehicles. Recent examples have included a Volkswagen camper van, a Fiat supermini and a Hyundai hatchback.
The bulk of our readership is comprised of families who require more than one car, so advertising your brand in Army&You is a cost-effective means of reaching a receptive audience.
Because of their nomadic lifestyle, Service families rely heavily on independent schools to ensure their children receive the best education wherever they may be.
The availability of a Continuity of Education Allowance highlights the importance in which schooling is held within the military community and Army&You is a principal marketing tool for many schools.
Whether they’re living in Service quarters or their own home, our readers are a house-proud group who are actively interested in everything from furniture to home improvements such as conservatories or double glazing.
The current rebasing of thousands of troops from Germany back to the UK has also created a booming market for first-time home buyers in an around “super garrisons”. Advertising in Army&You is a great way to let this group know of the latest housing developments and schemes.
The nature of Army life means that soldiers are especially appreciative of the time they get to spend with their families. With a high disposable income and higher-than-average leave allowance – up to six weeks per year – our readers are a prime audience for a range of lifestyle brands.
Whether you want to market a family holiday, home electronics, mobile phone package or a museum, Army&You’s demographic will sit up and take notice.
Recent conflicts have reminded Great Britain about the debt we owe to our Servicemen and women and the resultant support has helped charitable organisations up and down the country carry out some inspirational work.
We offer discounted advertising space to charities of all sizes who want to attract new donors, publicise their services and keep the military in the forefront of the nation’s minds.
Army families have a higher-than-average number of children and our readers are responsible for managing the household budget on everything from food to clothing and utilities.
Army&You ensures your brand gains long-term exposure with those in control of the purse strings, allowing you to make your mark with this lucrative demographic.